After a decade working as an advertising Art Director, today I direct my competencies to create brands and design their visual universe: starting with the brand strategy, I develop logos, visual identities, websites and packaging. My ambition is to find design solutions that are also business solutions, at the same time rational and aesthetic.
My strong points are being motivated, flexible, having an analytical approach, delivering high-quality work under time constraints and having experience with a variety of business areas.
I work on a freelance basis and depending on the project requests I can put together a team of skilled collaborators: strategists, graphic designers, web developers, copywriters, photographers and videographers.
My work has been awarded at Ad'Or Festival, Golden Drum, Romanian Effie Awards. I also represented Romania at the Cannes Young Creatives competition.
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